Probably the most accurate Mcdonald´s façade ever. The global fast food chain and its presence in the world reflects the cultural expansion that the US turned into a permanent soft power practice.

Foodture: faster food ready to eat, a solution for fat-hungry low budget passing by individuals or low cost tourists in Amsterdam.

Globalocal: competitiveness make fast food chains fight globally. On this street in central Amsterdam, they literally compete globalocally.